EQONEX
UX
Art Direction
Campaign
EXPERIENCE-DRIVEN STAY, UNIQUELY ANANTARA
Every Anantara destination offers a one-of-a-kind journey, deeply rooted in the character and culture of its locale. Our website redesign brings these experiences to life through immersive rich media, allowing guests to feel the essence of each unique stay before they even arrive. This approach transforms browsing into the first chapter of an unforgettable adventure.
CUSTOMISATION, MULTI-MARKET TRADING AND SPEED
Research showed professional traders favor complex, data-dense screens with cryptic labels and highly customized layouts. Traditional personas didn’t fit, so we prioritized four shared needs: customization, multi-market trading, speed, and orientation—guiding us to design flexible solutions for efficient workflows.
EMPOWERING TRADERS:
CUSTOMISATION MADE EASY
The platform puts control in the hands of professional traders with deeply customizable trading views. Through a sleek, intuitive interface, users can rearrange modules, resize panels, and save their preferred layouts—tailoring the workspace to their unique strategies and habits. This high degree of personalization not only enhances efficiency but also encourages lasting engagement, as traders return to an environment perfectly suited to their workflow.
A video demo alongside this section showcases just how effortless it is to shape the trading experience—reinforcing stickiness by making each user feel truly at home on the platform.
BRAND + PERFORMANCE
Our design system unites bold branding with fast, responsive performance, delivering a consistent look and seamless user experience. Its modular build makes scaling and updates quick and effortless, ensuring impact and efficiency as the platform grows.
