MANULIFE

RESEARCH

CONCEPT DESIGN

HUMANIZING INSURANCE ONLINE

Through user research with Manulife’s clients and agents across Asia, we discovered that building a strong agent-client connection is key to boosting trust and conversion rates. We also uncovered distinct regional differences in how people perceive and value insurance, highlighting the need for tailored messaging. These insights shaped our strategy to deliver more personalized, relevant experiences for each market.

AUTHENTIC CONTENT

To drive conversion and engagement, we reimagined the website as more than just a product showcase—transforming it into a lifestyle destination that resonates with readers on a personal level. By weaving in stories about people and everyday life, the content strategy fosters authentic connections and makes insurance feel relevant and approachable.

SINCERE AND RELATABLE

Our content speaks directly to readers with warmth and honesty, always prioritizing clarity over jargon. By using everyday language and genuine stories, we make complex insurance topics easy to understand and approachable. This sincere, relatable tone builds trust and ensures everyone feels included and informed.

FOR NEW BOLD IDEAS

TERMS OF US

FOR NEW BOLD IDEAS

TERMS OF US

FOR NEW BOLD IDEAS

TERMS OF US

MANULIFE

HUMANIZING INSURANCE ONLINE

AUTHENTIC CONTENT

AUTHENTIC CONTENT

SINCERE AND RELATABLE

SINCERE AND RELATABLE

MANTRA

JAMN

MANTRA

JAMN

FOR NEW BOLD IDEAS

FOR NEW BOLD IDEAS

FOR NEW BOLD IDEAS